• The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.
  • Publishers that volunteer for the coalition’s Better Ads Experience Program, pledging not to run such ads, will be notified of any potential violations and have a chance to address them.
  • Even premium publishers that don’t run so-called annoying ads may consider volunteering to avoid the chance that false positives that cause site-wide ad blackouts on Chrome.

    Source: http://adage.com/article/digital/publishers-pay-volunteer-better-ads-standard/311687/