• Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server – Google’s DoubleClick for Publishers.
  • The growth of Prebid Video is in line with traction AppNexus claims it’s experiencing in its video business overall.
  • More than 100 video sellers are now using its video SSP, up from 15 publisher clients during its beta launch in March 2016, with more than 1 billion header bidding requests monthly, the company said.

    Source: https://adexchanger.com/ad-exchange-news/publishers-tap-appnexus-prebid-video-pump-programmatic-yield/