• The principles noted in these guidelines apply to digital audio ads and content regardless of whether they are delivered through a digital audio streaming environment or through a progressive download approach, including podcasts.
  • The group consisted of digital audio ad buyers and sellers, digital audio content distributors, measurement services, and others.
  • Some of the key points in the MRC’s Digital Audio Measurement Standards are:A description of the approaches that should be applied to the measurement and reporting of digital audio under a variety of different content and advertising distribution models.

    Source: http://www.radioworld.com/news-and-business/0002/mrc-releases-new-digital-ad-standards/341061