• Amazon’s new offering could position the company as a threat to Google and companies like Criteo SA, which generated $2.3 billion in revenue last year with its retargeting offering that lets companies track and serve ads to consumers that have shown interest about a product in the past.

    Source: https://www.marketingdive.com/news/report-amazon-tests-retargeting-ads-in-strike-at-google-criteo/523504/