• Marketers today are faced with a daunting task: making sense of an increasingly fragmented media landscape in an atmosphere where audience- and customer-centricity is key.
  • The study sizes up the media landscape, then delves into the age, income and racial/ethnic composition of several media types in 3 sections: traditional; digital; and social media.
  • Among traditional media, the local newspaper audience profiles as the oldest, with half of readers ages 55 and olde

    Source: https://www.marketingcharts.com/featured-81658