• If you were to ask what is behind the growth of ad blocking, the most commonly held view blames publishers for bombarding users with digital advertising, but this notion is too simplistic.
  • While the majority of higher quality publishers aren’t the ones driving ad blocking, they may still need to rethink their monetization strategies in response to increasingly challenging market conditions.
  • Whatever its cause, ad blocking is having a significant impact on publisher revenues and many feel the need to rethink their monetisation strategies.

    Source: https://m.huffpost.com/us/entry/us_5a5e4511e4b0d8c653bbfffe