• Sling TV, the digital pay TV provider, is partnering with comScore, the media researcher, to develop what the companies say is the first cross-platform effort to measure addressable advertising.
  • Dish Media Sales oversees ad sales for Dish Network’s pay TV service and Sling TV. It began selling addressable advertising for its satellite TV service in 2012, and began cross-platform addressable advertising for both Sling TV and Dish earlier this fall.
  • As of the third quarter of 2017, both services, company estimates for Dish and Sling TV, are at 13.2 million subscribers.

    Source: https://www.mediapost.com/publications/article/312473/sling-tv-comscore-to-start-cross-platform-address.html