• US paid search costs-per-click spiked, a result supported by iProspect’s Q4 paid search trends report [pdf]; Ads in positions 3 and 4 on Google search accounted for 12% of mobile non-brand text ad clicks, down from a peak of 15% during the year-earlier period; Google Maps produced 7% of Google search ad clicks during Q4 on mobile phones for brick-and-mortar advertisers; Product Listing Ads represented 55% of Google search ad clicks for US retailers, up from 48% a year earlier; Mobile PLA spending growth continues to taper off, but still grew by 42% year-over-year in Q4; and.

    Source: https://www.marketingcharts.com/digital/paid-search-82258