• A significant number of marketers and ad agency execs surveyed on behalf of Videology said they plan to increase their spending on several forms of advanced advertising.
  • The poll, conducted by research company Advertiser Perceptions, found that 29% of respondents said they would increase their spending on OTT and connected TV, with just 6% planning to decrease spending.
  • Though money may be moving toward data-powered TV advertising, the numbers show strength for TV advertising, even linear TV, according to Videology.

    Source: http://www.broadcastingcable.com/news/currency/spending-rise-advanced-advertising-survey/171293