• The ability to understand the programmatic ecosystem is a key differential, particularly in EMEA where 51% of all agencies say this is the case compared to 26% in North America and 33% in APAC. Perhaps unsurprisingly, agencies who own their own technology were more likely to believe that this is a key differential than those that do not.

    Source: https://martechseries.com/native-and-programmatic-advertising/strong-programmatic-adtech-ownership-key-to-winning-the-battle-of-differentiation/