• According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns executed through a Cross-Screen Platform for the execution of both digital video and linear TV advertising outperform conventional, non-integrated campaigns, with 74 per cent citing accuracy in planning and execution across both channels as core benefits.
  • The 1st Annual Buyers Survey, conducted by independent market researcher Industry Index, set out to identify how Advertisers are navigating the rapidly converging TV and video landscape, from laptops, tablets and smartphones to IP-connected TVs, OTT platforms and set-top boxes – and how those learnings are impacting their conventional, ‘upfront’, linear TV advertising buys.
  • Both brand and agency-based media buyers were asked how they plan and buy video in the world of Advanced, Connected and Addressable TV, their understanding of the benefits of using a CSP for TV and video advertising, and their intent to use such a unified advertising platform in the future.

    Source: https://advanced-television.com/2018/01/04/survey-media-buyers-demand-unified-platforms/