• The only knock against connected TV is that advertising isn’t taking off as quickly as some might hope.
  • Most DSPs don’t offer CTV as an option, so adding connected TV is an extra step or two.
  • If you’re a regular TV advertiser and are worried that when consumers cut the cord that they’ll cut your brand off as well, then it’s time to give connected TV another look.

    Source: https://www.thevideoink.com/2018/01/26/5-biggest-misconceptions-connected-tv-advertising-guest/