• For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well, they were so blessedly cheap.
  • Here’s another way of reading these figures: So long as it regards fraud as a cost of doing business, legitimate media budgets are unwittingly financing a worldwide criminal enterprise of bad actors to the tune of billions of dollars.
  • The hard cost of cheap, open programmatic CPMs easily climbs a lot closer to the $5 media value you get with far more accountable premium media buys.

    Source: https://adexchanger.com/the-sell-sider/high-cost-low-cpms/