The state of brand safety in 5 charts A survey of 30 brand marketers by Digiday+ showed that brands place more responsibility on themselves than on agencies, vendors or publishers, when it comes to maintaining brand safety. Marc Goldberg, CEO of anti-ad fraud vendor Trust Metrics, said brand advertisers should be leading the conversation on brand safety because if they don’t care about it, nobody else will. The concept of brand safety has been around for years, but as seen in the Google Trends graph below, searches for brand safety peaked in March. Source: https://digiday.com/marketing/state-brand-safety-5-charts/ Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.