• A survey of 30 brand marketers by Digiday+ showed that brands place more responsibility on themselves than on agencies, vendors or publishers, when it comes to maintaining brand safety.
  • Marc Goldberg, CEO of anti-ad fraud vendor Trust Metrics, said brand advertisers should be leading the conversation on brand safety because if they don’t care about it, nobody else will.
  • The concept of brand safety has been around for years, but as seen in the Google Trends graph below, searches for brand safety peaked in March.

    Source: https://digiday.com/marketing/state-brand-safety-5-charts/