• Because most data is inaccurate, marketers do not value external data and will pay very little for data, so there is little incentive for data companies to move to quality because they will not get paid for it.
  • For the last 20 years, people have been talking about a portal for consumers to manage their own data, get a sense of what others know about them and edit and delete the data.
  • 2018 will be the year that a true consumer-centric data management system will launch, giving consumers the tools to be stakeholders in the data ecosystem.

    Source: https://adexchanger.com/data-driven-thinking/three-unlikely-useful-predictions-2018/