• TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV. Tru Optik, an audience intelligence and data-management platform at the forefront of Over-the-Top and Connected TV, has announced the launch of OptOut.
  • TV by Tru Optik’s mission is to proactively bring a higher level of privacy control and an enhanced consumer experience to OTT. With the click of a button, consumers can now opt out of audience-based OTT targeting at the household level, not just at the individual device or publisher level.
  • Armed with advanced technology, the largest dataset of global over-the-top media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the shift to OTT. Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information and transparency regarding the data it collects and how that data is used by the Company’s clients.

    Source: https://martechseries.com/analytics/audience-data/tru-optik-launches-optout-tv-give-consumers-ott-privacy-controls/