• TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. OptOut.
  • TV’s mission is to proactively bring a higher level of privacy control and an enhanced consumer experience to OTT. With the click of a button, consumers can now opt out of audience-based OTT targeting at the household level, not just at the individual device or publisher level.
  • Despite the rapid growth of OTT and CTV, until now, no industry association has provided consumers with a way to opt out of data-driven advanced TV targeting.

    Source: https://www.martechadvisor.com/news/dmp-cdp/tru-optiks-optouttv-enables-to-opt-out-of-audiencebased-ad-targeting/