• In TV, you do not need segment reach as TV already gives you reach.
  • As an industry, we have spent much time validating viewing data from set-top-boxes and smart TVs, but we now need to take a much closer look at the audience segments that we are matching to these viewing data sets.
  • To be effective on TV, segments need to have the most distinctive characteristics to bring out the most strongly differentiated programming in the indexing model.

    Source: https://adexchanger.com/tv-and-video/tv-advertisers-need-better-audience-segments/