TV Companies to Reportedly Convene on Ad-Measurement Initiative
A slew of top media companies are expected to meet Friday to discuss if they can offer up a new way for advertisers to measure if an ad was successful or not.
Instead of the traditional model of paying for an ad based on how many eyeballs it gets, the companies want to see if advertisers would be willing to pay based on how many actual sales occurred after a person watched a specific ad. Trade group, the Video Advertising Bureau, is also reportedly involved.
TV networks still gain the majority of their ad revenue based on the number of linear viewers drawn to their TV shows, but are trying to find ways to gain advertiser support as the linear TV audience is diluted by streaming services, DVR, and other options.