• Various traditional media advertising types are at least as effective -if not more so – than online banner ads in driving search and social activity among US consumers, according to a recent study from Nielsen and the Outdoor Advertising Association of America.
  • Although TV ads had the most impact on online search behavior, OOH ads rivaled TV ads in their ability to prompt respondents to either visit a page or post a message on Facebook.
  • Interestingly enough, respondents were slightly more likely to claim to have posted something on Twitter and Instagram in response to an out-of-home ad than to a TV ad. These results suggest that while TV ads are the most likely to drive search activity, OOH ads are just as likely – if not more so – to prompt social media activity.

    Source: https://www.marketingcharts.com/cross-media-and-traditional/out-of-home-81992