• Over the last several years, Verizon has not been adding positive story ideas to the mix, so reporters have focused on other stories.
  • In the past, Verizon has been the company at the center of various problem areas of its own creation – such as pulling out of local phone service and moving toward wireless.
  • The new ad campaign represents Verizon’s transition from being viewed as primarily a wireless carrier to taking on a central role as a leading technology brand, according to Verizon marketing executive Diego Scotti, by expanding to smart cities, the Internet of Things, telematics and more.

    Source: https://www.ecommercetimes.com/story/Verizons-Reawakening-85044.html