• In Q3 2017, VOD on OTT devices and set-tops accounted for half of dynamically delivered premium video ad views, FreeWheel found in the study.
  • On a broader basis, FreeWheel found that ad views grew 24% in Q3 2017 year-over-year, while video starts jumped 30%. Together, full episodes and live TV combined for 80% of premium video ad views, with the balance coming from clips.
  • The study indicated that programmatic ad views in Q3 grew 19% year-over-year, the strongest growth rate of any quarter so far from 2017 data.

    Source: http://www.multichannel.com/vod-ad-views-set-tops-still-demand-study/417510