Watch out while the cookies crumble Cookie-based data has long been relied on by brands to target potential customers with ads, but with GDPR just around the corner, is retargeting about to crumble? There is no doubt that brands are having to completely re-evaluate how they record, track and serve ads to consumers. Now more than ever, businesses are being pushed to justify their place in a consumer’s brand repertoire. Source: http://www.thedrum.com/industryinsights/2018/01/19/watch-out-while-the-cookies-crumble Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.