• Cookie-based data has long been relied on by brands to target potential customers with ads, but with GDPR just around the corner, is retargeting about to crumble?
  • There is no doubt that brands are having to completely re-evaluate how they record, track and serve ads to consumers.
  • Now more than ever, businesses are being pushed to justify their place in a consumer’s brand repertoire.

    Source: http://www.thedrum.com/industryinsights/2018/01/19/watch-out-while-the-cookies-crumble