• Programmatic advertisers are leaning on a variety of data types, but see the need for better insights and reporting deliverables from those sources, a study from Centro has found.
  • Based on an Advertiser Perceptions survey of 153 professionals in the digital media industry, the report indicates that digital/search data and ad serving data are most popular with advertisers.
  • A majority are also using CRM data, social media monitoring data, mobile/geo-location data and syndicated media measurement data, per the report.

    Source: https://www.marketingcharts.com/advertising-trends/programmatic-and-rtb-82041