• Ad networks are pointing the finger at advertisers to deal with ad fraud, but are they really the best equipped to detect and prevent fraud?
  • Third-party mediator solutions stand in a particularly unbiased vantage between the advertiser and ad network, giving a unique opportunity to act as a regulator and create tools and features capable of mitigating the effects of fraud.
  • Digital advertising has become an increasingly effective targeting strategy in the marketer’s toolkit, but if it continues to be plagued by ad fraud behavior, the ad industry will continue to fork over billions.

    Source: https://martechseries.com/mts-insights/guest-authors/whos-responsible-for-solving-the-billion-dollar-ad-fraud-problem/