• Writing exclusively for ExchangeWire, Oded Napchi, CMO, HIRO Media, talks about how poor ad quality still plagues the industry and why it should be given more priority before further losing the attention of the all-important consumer.
  • According to a HIRO-Media report, 20% of ads play sound even when they are muted; and 1-3% of ad creative includes adware.
  • Junior ad ops personnel who misconfigured the ad server, generating excessive amounts of ad calls.

    Source: https://www.exchangewire.com/blog/2018/01/08/fixing-ad-quality-industry-priority/