• While some consumers may be annoyed, online retailers continue retargeting as an advertising tactic because it works.
  • The other downside of using black box providers to run retargeting campaigns is that brands end up depriving themselves of valuable insights into who their audience is and how to reach them.
  • Why spend money advertising to someone who would have made the same purchase whether or not they saw your retargeting ad?

    Source: http://wwd.com/business-news/technology/think-tank-why-retailers-should-avoid-ad-retargetings-black-box-11071028/