As all insiders know, this button-an often misunderstood piece of remote control real estate-unlocks a wide range of content for consumers with an array of devices.

  • Don’t box yourself into traditional advertising or content delivery paradigmsThrough consumer adoption of smartphones, both advertisers and content providers learned you can’t maximize consumer engagement and marketing by simply repurposing the same product and ad models.
  • For content providers, making different advertising options available combines the best of both worlds: the breadth of interest in high-quality content and improved outreach capabilities.

    Source: http://www.adweek.com/tv-video/why-you-need-a-comprehensive-over-the-top-strategy-now/