With The Ad Industry In Flux, Will Independent Agencies Be The Ones To Thrive? Ever since the Association of National Advertisers reported on the pervasiveness of non-transparent practices in the ad industry, the relationship between brands and agencies has come under scrutiny. With brands slashing their ad budgets and modifying their contracts, agencies need to fundamentally adjust how they approach their clients. This begs the question: Could these challenges actually present an opportunity for smaller, more nimble independent agencies to come out on top? Source: https://www.forbes.com/sites/forbesagencycouncil/2018/01/23/with-the-ad-industry-in-flux-will-independent-agencies-be-the-ones-to-thrive/#3659425632be Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.