• Ever since the Association of National Advertisers reported on the pervasiveness of non-transparent practices in the ad industry, the relationship between brands and agencies has come under scrutiny.
  • With brands slashing their ad budgets and modifying their contracts, agencies need to fundamentally adjust how they approach their clients.
  • This begs the question: Could these challenges actually present an opportunity for smaller, more nimble independent agencies to come out on top?

    Source: https://www.forbes.com/sites/forbesagencycouncil/2018/01/23/with-the-ad-industry-in-flux-will-independent-agencies-be-the-ones-to-thrive/#3659425632be