Amazon’s new offering could position the company as a threat to Google and companies like Criteo SA, which generated $2.3 billion in revenue last year with its retargeting offering that lets companies track and serve ads to consumers that have shown interest about a product in the past.
Google joined an Interactive Advertising Bureau-led working group to simplify and standardize in-app viewability measurement, and on Wednesday the company revealed plans to integrate the IAB Tech Lab’s Open Measurement SDK into Google Mobile Ads and Interactive Media Ads SDKs. The idea is to help developers save time and have the data to show advertisers their ads are being seen and are working.
In other paid search highlights pertaining to Q1:. Higher CPCs contributed to a 21% year-over-year increase in overall US paid search spending, with Google ad spending up by 20%; Spending increases on Google Shopping ads far outpaced spending growth on text ads; PLAs grew to represent 60% of Google paid search clicks for US retailers, with their influence on non-brand clicks highest in the Consumer Electronics category; After hitting peaks last year, Amazon’s Google Shopping impression share declined across several categories, including Office Supplies and Home Goods; and.