• Adblocking has set off a software-based arms race, with publishers finding software solutions that keep ads appearing or entreat people using adblocking software to white-list them.
  • In many cases, adblocking software was detected, but there was no visible response; the software simply logged the presence of the adblocker, often through Google analytics.
  • The second is just random variability; each page was loaded six times, three of them with and without adblocking.

    Source: https://arstechnica.com/science/2018/01/academic-researchers-fire-latest-shots-in-ad-blocking-arms-race/