While Oath pitches its 4.6 million addressable TV households and its dominance in major metropolitan markets along the Eastern seaboard, AT&T has truly massive scale, with 15.5 million addressable TV households.
Sling TV, the digital pay TV provider, is partnering with comScore, the media researcher, to develop what the companies say is the first cross-platform effort to measure addressable advertising.
Dish Media Sales oversees ad sales for Dish Network’s pay TV service and Sling TV. It began selling addressable advertising for its satellite TV service in 2012, and began cross-platform addressable advertising for both Sling TV and Dish earlier this fall.
As of the third quarter of 2017, both services, company estimates for Dish and Sling TV, are at 13.2 million subscribers.