• According to a Dun & Bradstreet/Forbes study , senior business executives view the use of data analytics as a competitive differentiator, but over a third of those surveyed still have budget, technology and skills gap issues to deal with.
  • What about you? What data and analytics trends are you seeing heading into 2018?
  • He’s also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, which was released in May 2013.

    Source: http://www.nasdaq.com/article/five-marketing-analytics-trends-for-2018-cm894525