• Those are the top lines of eMarketer’s revised U.S. programmatic display advertising estimates and forecast, which shows that so-called open RTB – or auction-based real-time bidding – now comprises less than a quarter of the total programmatic display advertising marketplace.

    Source: https://www.mediapost.com/publications/article/317296/dear-humans-825-of-display-ad-buys-are-now-done.html?utm_source=newsletter