The first product released since Emodo’s recent acquisition of Placecast, Emodo Verification combines Placecast’s technology with global data sets from Ericsson channels and systems to confirm the location accuracy of audiences and mobile ads.
B2B advertisers from Marin’s advertising index have enjoyed strong growth in click volume on Google in the US. In Q1 2018, the number of clicks grew by 17.5% year-over-year, as click-through rates increased by almost 65%, to an average of 2.27%. Interestingly, it’s been the opposite pattern on Bing: click-through rates and click volume decreased on a year-over-year basis for B2B advertisers on Bing, per the report, while CPCs increased.
Asia Pacific audiences are the least responsive to mobile advertising there is no other region in the world where consumers have a higher propensity of using their mobile devices: no need for fancy studies or numbers, just raise your head up from your screen and look around.