The recommendations are available for public comment through May 3, 2018, after which the IAB Tech Lab OTT Technical Working Group will evaluate and incorporate the feedback received and release a final version.
TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. OptOut.
TV’s mission is to proactively bring a higher level of privacy control and an enhanced consumer experience to OTT. With the click of a button, consumers can now opt out of audience-based OTT targeting at the household level, not just at the individual device or publisher level.
Despite the rapid growth of OTT and CTV, until now, no industry association has provided consumers with a way to opt out of data-driven advanced TV targeting.